Los Angeles: Aerosmith frontman Steven Tyler has been chosen as the new face of fashion label Andrew Charles and will feature in a campaign alongside his daughter, Chelsea. The American Idol judge is the inspiration behind the fashion house’s latest collection and will appear alongside his 22-year-old daughter.
Andy Hilfiger, younger brother of designer Tommy Hilfiger and the creative director of Andrew Charles, said, “I grew up on Aerosmith and Steven Tyler. I’ve always loved his music and his style. “I really love the whole concept of mixing music and fashion together. To launch it with such an icon such as Steven is amazing.” The collection will be available exclusively in Macy’s and the men’s range features items like bold-patterned cotton shirts and cotton-and-spandex-coated denim jeans, plus a scarf line called Rock Scarf. The women’s collection – which will be fronted by Chelsea – continues the 70s rock goddess vibe, citing Marianne Faithfull, Stevie Nicks and Anita Pallenberg as inspiration. “It’s a little bit of the older customer, and now the younger customer who knows Steven from American Idol,” said a Macy’s representative. (PTI)
