Tuesday, June 18, 2024

Cinema now just a product: Shekhar Kapur


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New Delhi: Acclaimed filmmaker Shekhar Kapur hasn’t directed a Hindi film since Bandit Queen in 1994, and he blames the increased focus on marketing cinema as a product for it.

“Why don’t I make another film? Because creativity is a deeply intimate act which nowadays arrogance of finance thinks they know everything about. More money is now going into marketing than ever. Films are treated as product not creative work,” Kapur posted on micro-blogging site Twitter.

“It’s all about money. How can you take a cinema seriously where the most important selling point is which heroine is doing an item number? Cinema now is merely a product,” he added.

Kapur is known for films like Masoom and Mr. India and then he moved to Hollywood and directed movies like Elizabeth, The Four Feathers and Elizabeth: The Golden Age.

For a long time, he has been working on a film called Paani, which will focus on the issue of water wars. (IANS)


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