New Delhi: Star India’s new channel Life OK goes on air Sunday with Bollywood diva Madhuri Dixit being the sutradhaar. The stories will have compelling content that flows from the philosophy that ‘Life is Ok’, and ad breaks are kept shorter.
“We found that viewers wanted better value for their time. Hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and hence Madhuri Dixit will be the sutradhaar – a completely novel introduction on Life OK,” Shankar added.
The channel also promises to have shorter ad breaks. Being a ‘sutradhaar’, Madhuri will guide viewers about the stories on the channel and its link to the channels philosophy.
The shows cover a wide spectrum of emotions – “Meri Maa” pays tribute to special bond between a mother and a child; “Mahadev” is about Lord Shiva’s journey; “Saubhagyavati Bhava” shows the sorrow of a young woman whose parents focused on external appearances while choosing her life partner; “Smile Please” shares that the glue that binds a family is the values and not the money; and “Tum Dena Saath Mera” will show how simple joys of life have become casualties of materialistic world. (IANS)