Tuesday, June 25, 2024

Taylor Swift’s ad banned for excessive photoshopping


Share post:


Los Angeles: Singer Taylor Swift’s CoverGirl cosmetics ad has been pulled out following complaints of excessive photoshopping.

Procter & Gamble (P&G) pulled out the ad after National Advertising Division (NAD) of the Council of Better Business Bureaus called it out for excessive photoshopping, reported Aceshowbiz.

Before the ad for CoverGirl NatureLuxe Mousse Mascara was pulled off, the NAD requested substantiation from P&G for the claims that the product produced “2X more volume” and was “20 per cent lighter” than the most-expensive mascara.

It also looked into whether the ad “conveyed the implied messages” that consumers would get lashes like those depicted in the ad “without post-production enhancement.”

“Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question. The NAD has deemed our intervention as accurate and proper.”

“We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products’ benefits,” said a P&G spokeswoman in an e-mail statement. Swift, 22, has yet to comment on the matter. (PTI)


Related articles

Assam Police ready to implement new laws, says DGP

Guwahati, June 25: Assam DGP Gyanendra Pratap Singh said that the implementation of the new criminal laws was...

TMC reiterates call for central probe into Govt-BRC connection

Tura, June 25: TMC Youth leader Richard Marak on Tuesday reiterated his call for a comprehensive and independent...

Group seeks stay order on officials transfer in SGH

Tura, June 25: The ACHIK from South Garo Hills has appealed to Chief minister Conrad Sangma urging him...

Assam bank fraud: CBI registers case against 4 accused

Guwahati, June 25: The Central Bureau of Investigation (CBI) has registered a case against four accused, comprising three...