Guwahati: The Election Commission of India has decided to make a song and dance of the electioneering process in the North Eastern state of Nagaland, literally.
An election-themed song and music video, ‘My vote makes my future’, has been made in the state to promote clean election and advocate the importance of voting.
Youth Net from Kohima, under the aegis of the ECI, has produced the song and video.
The initiative by Youth Net is first of its kind in India and an effort to encourage youth to come out and vote which can make a huge difference in selecting its own leader, it added.
‘It’s a small effort to encourage clean election. The song and music video is an attempt to urge youth to stand for their right and make a difference,’ said Hekani Jakhalu, Director, Youth Net.
The song was composed by popular singer/songwriter Alobo Naga in collaboration with various popular local artistes including Dj INa, Tetseo sisters, Renbeni Odyuo, Alo Wanth , Moanungsang among others.
The music video is conceptualised and directed by Prithish and Puja Chakraborty of Creovaent Productions from Guwahati.
‘‘The four-minute song is a catchy fusion of folk, pop and R&B designed to appeal to listeners while sending across the message’’ said Alobo Naga, singer, composer and songwriter of the song.
‘‘Music has always proven a popular medium for disseminating information and getting across important messages to the music loving people not only from Nagaland but from other parts of NE,’’ he added.
The song will be extensively promoted to all corners of the state. The music video has already gone viral through social networking sites and Youth Net hoped that young voters will be inspired to exercise their voting rights while voters would learn the importance of fair elections.
The song will also be promoted through live performances by the artistes, the statement said. (UNI)
