Wednesday, July 9, 2025
spot_img

UPA releases TV spot on communal amity

Date:

Share post:

spot_imgspot_img

New Delhi: Amar, Akbar and Anthony are the buzzwords in the latest United Progressive Alliance (UPA) television commercial Sadbhav (good faith), which seeks to showcase communal harmony and unity among people in various parts of the country.

The TV spot shows common people like students, housewives and office-goers going about their everyday activities with the overarching theme of amity between different communities forming part of their discussions.

The one-time hit Hindi film song Amar, Akbar, Anthony from the movie with the same name plays in the background.

The commercial was released by the information and broadcasting ministry as part of the first phase of the UPA government’s advertising campaign – ‘Glimpses of the India Story’ – highlighting its achievements.

The TV commercial was released on the ministry’s youtube channel on Monday, a day before the death anniversary of former prime minister Rajiv Gandhi Tuesday.

The commercial, which is part of the UPA’s campaign worth Rs.180 crore, has been directed by Pradeep Sarkar. Of the total, Rs.60 crore has been earmarked for the first phase of the campaign.

The Congress-led UPA, which has been battling a series of corruption allegations, is seeking to define its nine years in power through the publicity campaign ahead of the general elections due next year.

The multi-media initiative was launched by Information and Broadcasting Minister Manish Tewari last week.

The campaign is in 11 regional languages and seeks to reach out to the poor and marginalized people across the country. It will be played in cinema halls and on TV channels.

Other digital initiatives by the ministry include the launch of internet and mobile-based services for All India Radio and other state-run radio channels in March. (IANS)

spot_imgspot_img

Related articles

Israeli army says troops destroy Hezbollah infrastructure in Lebanon

Jerusalem, July 9: The Israeli military said on Wednesday it completed "targeted operations" in southern Lebanon to destroy...

Defence to critical minerals, India and Namibia solidify ties across key sectors during PM Modi’s visit

Windhoek, July 9: Prime Minister Narendra Modi and Namibian President Netumbo Nandi-Ndaitwah on Wednesday reviewed the full range...

Barring West Bengal and Tamil Nadu, nationwide strikes by Trade Unions remain peaceful

New Delhi, July 9: A nationwide strike gripped India on Wednesday, as more than ten central Trade Unions,...

Over 1,000 Maoists surrender under ‘Lon Varratu’ drive as 12 more Maoists lay down arms in Chhatisgarh’s Dantewada

Dantewada, July 9: In a landmark achievement for Chhattisgarh's counter-insurgency and rehabilitation efforts, the Dantewada police have claimed...