Itanagar: 777 Days Incredible Indian Himalayas campaign was launched by Dr. K. Chiranjeevi, Union Minister of State for Tourism (IC) on the eve World Tourism Day at Convention Hall, Hotel Ashok, Delhi yesterday.
Launch of ‘777’ is an ambitious attempt of Ministry of Tourism, GOI, to promote the tourism potential of the Himalayas which spreads in six states viz. Arunachal Pradesh, Sikkim, Uttrakhand, Jammu and Kashmir, Himachal Pradesh and West Bengal and to promote its incredible tourist product internationally, official sources said here today.
The need was felt because over 70% of the magical Himalayas lies in India and yet the world do not know much about it. Till today India could not sell Himalaya as product to the world. This campaign is going to attract more international tourists to India during the lean summer season and help India grow as 365 days tourist destination.
Team Arunachal was led by P.D. Sona, parliamentary secretary (Tourism), K.N.Damo (deputy resident commissioner), Delhi and Ms Adong Moyong (DTO), Delhi.
A Power point presentation on tourism potentials of Arunachal Pradesh was presented by K.N.Damo to highlight the niche tourism product of Arunachal and was well admired.
The launch of 777 campaign was attended by all the Tourism ministers of six Himalayan states and the stake holders of the Tourism Industry.
It also witnessed foreign travel writers, adventurers and the brand Ambassador of North Face Dr. Conrad Daniel Anker who shared their experiences of Himalayas.
PD Sona said,’ this 777 days campaign will really benefit Arunachal in particular as we have long stretch of Himalaya in our state. The kind of product the tourist look for in Himalaya we have it and may be more. This is surely going to give a big leap to the Arunachal tourism. We are very very happy and excited about this campaign.’
He also thanked to Dr. Chiranjeevi and the entire team for conceiving this idea and working on it with a realistic approach,’ official sources added. The event started with lighting of lamp, release of Himalayan Map, films to promote Indian Himalayas, Directory of Events and ATOAI book on Safety Regulations by the Union Minister. (UNI)