New Delhi: Highlighting that media scape has under-gone changes, Information and Broadcasting Minister Arun Jaitley on Monday encou-raged bureaucrats to disseminate news with “restraint” and without “propaganda” while sugge-sting that politicians should take a lead in this endeavour.
Addressing a workshop for bureaucrats on commu-nication here, he said the camera has transformed news and media organi-sations have even begun setting the agenda to which the other institutions were only responding.
The advent of 24×7 news channels and then the social media has changed the media scape, said Jaitley, a senior minister who also holds Finance portfolio, told the workshop organised for better synergy between senior officials in ministries, ministers’ offices and Press Information Bureau (PIB) officials to improve the communication flow of the government.
“Everybody amongst the ministerial team may not be to the same level familiar with the art of dealing with the media. Slowly everybody has to be nudged, because we live through the media, we communicate through the media,” he added. “If there are programmes of the ministry, if there are decisions of the ministry, they (political leaders) have to be the best communi-cators.(PTI)
