Sidharth Malhotra to endorse American Swan

American Swan.com, online fashion brand for the youth, has roped in Sidharth Malhotra as its brand ambassador.
The “Ek Villain” star will promote AS ORIGINAL, American Swan’s latest fast-fashion, youth collection of apparel and accessories.
“Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forw-ard to new trends and fast-moving styles,” Sidharth said in a statement.
AS ORIGINAL is inspi-red by chic and urban Ameri-can lifestyle with an emphasis on design, quality and innovation. The collection offers a wide and diverse range of merchan-dise across graphic tees, tops, polos, shirts, denims, trousers and accessories.
“Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,” said Anurag Rajpal, director, American Swan Lifestyle Company.(IANS)