Rongali festival for promoting Assam’s bounty for tourists

Guwahati : With an aim to project Assam as an exquisite destination, showcasing its colourful ethnic culture and unmatched beauty, Rongali – Celebrating the essence of Assam –festival is being held at Guwahati from 3rd to 5th April next here .
The festival is promoted by the Ministry of Tourism, Government of India and Assam Tourism in collaboration with MMS Trends, a city-based frontline cultural trust.  ‘Rongali’ is an attempt to showcase Assam  and its cultural mosaic, the rich history with its present structure of diverse social structure, and to make the state a destination of importance and attraction.
Rongali would illustrate the entire essence of the state including its cultural history, its icons, handloom, music, dance, magic, handicrafts, and the age-old harmony of various tribes and communities,” said Shyam Kanu Mahanta, of MMS Trends, the chief organiser of the festival.
“Rongali exhibit the wide tapestry of traditional way of life in Assam comprising lifestyles, food habits of various tribes , the rich history of Assam , its rich traditional handloom & handicrafts, delicious Assamese cuisines along with other North Eastern fare, colourful dance forms, Ram Vijay Bhaona by Sangeet Natak Akademi, tea culture , magic from Mayong, mask aaking from Sivasagar, traditional jewellery of Nagaon etc.
The festival will be enriched in the evenings with some amazing cultural performances by Assam’s top singers and performers like Zubeen Garg, Papon, Simanta Sekhar, Priyanka Bharali, Manas Robin, Tarulota Kutum, North East Breeze, Joshua Queah, Moo & the Shootings Stars.India’s top rock band, Indian Ocean and heavy metal band ,Girish& the Chronicles, would also perform, in what promises to be three days filled with fun and frolic.
Two fashion shows on 4th and 5th April would present creations of the best of Assamese designers and fabric.Several reputed tour operators across India and tourists are expected to visit during Rongali and witness the colourful canvas painted by the festival. “Our aim is to showcase Assam, thereby attract tourism and investment to the state,. It is important to spread the message on the innumerable things that Assam has to offer and the unity among various tribes and communities. This is only possible through celebrating and amalgamating our rich culture, history and heritage,” Mahanta said.