IIFA returns to US: New York to host its 18th edition

The organisers of the International Indian Film Academy (IIFA) Weekend and Awards are readying a ‘big blockbuster’ for the gala’s 18th edition to be hosted in New York this July.

This is the first time that the event will be held in New York — described as the city that never sleeps. But the IIFA magic was first brought to Tampa Bay in the US in 2014.

The event — the biggest Bollywood celebration internationally — will be held on July 14-15 at the iconic MetLife Stadium, known for hosting National Football League games, major concerts and other entertainment events.

On the first day will be the IIFA Weekend press conference and IIFA Rocks, followed by the glitzy IIFA Awards on day two.

Andre Timmins, Director, Wizcraft International, which produces and organises the annual jamboree, told IANS over phone from Mumbai: “It has been a big decision to take IIFA to New York. We have been working towards this for the last six months. It is extremely exciting from IIFA’s perspective as we now want to change the game. We are looking to have a big blockbuster in America.”

The bidders for 2017’s show included Lisbon, Paris, Switzerland and several places in the Far East.

But ‘New York is New York’, Timmins said.

New York City Mayor Bill de Blasio said in a statement: ‘We are thrilled to welcome IIFA to New York.

Our city is home to both a thriving film industry and a dynamic, growing Indian American community.  This is an event that will contribute enormously to both the cultural and economic life of our city. (IANS)