Amway launches herbal skincare range in NE

GUWAHATI: Amway India, the country’s largest FMCG direct selling company, announced its foray into the herbal skincare market with the launch of a range of products from its entry-level premium beauty brand, Attitude here on Tuesday.
“Our target comsumers for the Attitude Herbals range of three products – a day cream, night cream and a face wash – is youth. The company aims to double the sales of its Attitude Herbals brand to Rs 45 crore in the next three years,” Chandra Chakraborty, vice president, East, Amway India, told reporters at the launch here.