Madison Media to handle BJP’s campaign

New Delhi: The BJP has again appointed marketing guru Sam Balsara-led Madison Media to handle its media buying duties for the 2019 general elections.
Madison will create media planning and buying strategy for the BJP for all mass media including print, television and radio, informed sources said on Friday. They said the campaign will seek to create awareness about the “tranformation” brought into the society by the Modi government through schemes like Jan Dhan Yojana, Mudra, Beti Bachao Beti Padhao, Swachh Bharat, Pradhan Mantri Fasal Bima Yojana, Digital India, Skill India, Make in India and more.
A BJP leader familiar with the development said that the party’s campaign would focus on the achievements of the Modi government.
In 2014, advertising agencies such as Soho Square, Piyush Pandey’s Ogilvy & Mather, Prasoon Joshi’s McCann and Madison World had helped the Modi-led Bharatiya Janata Party (BJP) to storm to
power. (IANS)