PCB forced to sell logo rights for lower price

Karachi: The Pakistan Cricket Board (PCB) has managed to rope in a sponsor for the national team ahead of its England tour but it had to settle for a far less amount than what it envisaged.
According to a reliable source, PCB has decided to sign a one-year contract with Transmedia, a company which has been buying various sponsorship and media rights for the last few years.
Transmedia has already been paying up to Rs 150 million annually to PCB for being their associate sponsors. “Transmedia has offered 600 million rupees for a three-year deal for the main logo on Pakistan team’s jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis,” the source said.
Pepsi had a three-year deal with PCB worth up to USD 5.5 million for the main logo on Pakistan team’s jerseys and kits. (PTI)