Sunday, June 29, 2025
spot_img

Tendulkar named ‘Smile Ambassador’ for Maha oral hygiene campaign

Date:

Share post:

spot_imgspot_img

Mumbai, May 30: Cricket icon Sachin Tendulkar has been appointed as the ‘Smile Ambassador’ for the Maharashtra government’s oral hygiene campaign titled ‘Swachh Mukh Abhiyaan’, here on Tuesday.

Chief Minister Eknath Shinde and Deputy CM Devendra Fadnavis signed a Memorandum of Understanding (MoU) for five years with Tendulkar for the major state-wide initiative, officials said.

Speaking on the occasion, Fadnavis said that the Swachh Mukh Abhiyaan (SMA), an oral health mission, is run by the state Medical Education Department and Tendulkar shall be its ‘Smile Ambassador’ for five years.

“Many celebrities promote cancer-causing products, but Tendulkar never appears in such advertisements. He will promote oral hygiene among the people, especially the youth,” said Fadnavis.

The ‘Swachh Mukh Abhiyaan’ is an all-India initiative by the Indian Dental Association (IDA) to create awareness about oral hygiene and health among the masses.

It highlights a five-point oral hygiene agenda like brushing teeth twice daily, rinsing after every meal, eating healthy and nutritious food, avoiding smoking or chewing tobacco to prevent oral cancer, and going for dental check-up at least twice a year.

The IDA said in a statement that this campaign will lead the country to optimal healthcare and pave the way for a new model of oral hygiene, but it can be achieved only with the participation of all the stakeholders.

Earlier, Tendulkar was the ‘Hand Ambassador’ for a cleanliness campaign launched by the liquid antiseptic brand, Savlon, highlighting the need for clean hands for a healthy life.

IANS
spot_imgspot_img

Related articles

Emergency imposers murdered Constitution, intended to enslave judiciary, says PM Modi

New Delhi, June 29 : Prime Minister Narendra Modi on Sunday launched a scathing attack on those who...

YSRCP leader detained after tension erupts in Andhra Pradesh’s Anantapur

Amaravati, June 29:Police in Tadipatri town of Andhra Pradesh’s Anantapur district on Sunday detained YSR Congress Party leader...

PM Modi hails ‘women-led development’, lauds SHG initiatives in Meghalaya, Telangana, K’taka, MP

New Delhi, June 29: Prime Minister Narendra Modi on Sunday hailed the transformative role of women across India...

AAIB also probing sabotage angle in Air India plane crash: Minister

New Delhi, June 29: Minister of State for Civil Aviation, Murlidhar Mohol, has said that the Aircraft Accident...