Shillong, August 23: Samsung has witnessed remarkable success with its latest ‘make in India’ fifth generation foldable devices, garnering 1.5 lakh pre-orders in just three weeks (July 27-August 17), marking a 1.5 times increase compared to the previous year.
As per IANS, Aditya Babbar, Senior Director of Mobile Business at Samsung India, highlighted the widespread demand, including from tier 2, 3, and 4 cities, indicating the growing mainstream popularity of Galaxy Fold5 and Flip5 across the nation.
The availability of these devices in smaller cities, coupled with a unique 24-month EMI scheme and a burgeoning aspirational user base, has solidified Samsung’s position in the ultra-premium segment. Samsung aims to achieve more than 50% market share in India’s super-premium ($1,000 and above) category with these new foldable offerings.
A noteworthy trend is the influx of new, first-time buyers for flagship foldables. Fold5 is attracting male consumers and tech enthusiasts aged 25-44, while Flip5 is capturing users below 35 years old, equally from both genders.
Samsung is committed to expanding its market share during the upcoming festive season and reinforcing its leadership through the Galaxy flagship devices. To make foldables more accessible, Samsung has increased its distribution reach, ensuring availability in 10,000 stores across India.
Raju Pullan, Senior Vice President of Mobile Business at Samsung India, expressed excitement over the overwhelming response for the fifth generation foldable smartphones and anticipated that this demand would further strengthen the company’s leadership position in the country. Customers can purchase Galaxy Z Flip5 (256 GB) at a net effective price of Rs 85,999, while Galaxy Z Fold5 (256 GB) is available for a limited period at Rs 138,999.