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Shillong, August 24: Google has announced plans to enhance the level of information it discloses about targeted ads for users within the European Union (EU) in response to the implementation of the Digital Services Act (DSA) regulations, effective from August 25.
As per IANS, additionally, Google will broaden data access to external researchers focusing on systemic content risks within the region.
The tech giant stated, “We are also making changes to provide new kinds of visibility into our content moderation decisions and give users different ways to contact us. And we are updating our reporting and appeals processes to provide specified types of information and context about our decisions.”
The comprehensive Digital Services Act of the European Union is set to be fully enforced on tech companies operating within the EU. The compliance deadline is applicable to platforms with over 45 million regional users.
Laurie Richardson, Google’s Vice President of Trust and Safety, expressed the company’s anticipation for continued collaboration with the European Commission and other stakeholders, including technical and policy experts.
The DSA extends to a variety of online services encompassing marketplaces, app stores, online video sharing platforms, and search engines. Google will expand its Ads Transparency Center to meet specific DSA provisions, offering additional information about ad targeting within the EU.
Furthermore, Google aims to bolster public understanding of its services by increasing data access for researchers investigating the functionalities of Google Search, YouTube, Google Maps, Google Play, and Shopping, particularly concerning systemic content risks within the EU.
In a similar vein, Meta-owned Instagram has recently introduced increased transparency measures and user choices for its European user base.