Mumbai, Aug 31: Viacom 18 Media Private Limited has bagged the BCCI’s TV and digital media rights for the next five years for a cumulative figure of INR 5,963 crore. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction conducted by the BCCI on Thursday.
As per the new deal which has 88 international matches, Viacom18 is estimated to be paying INR 67.75 crore per game to the BCCI, which is said to be 12.91% higher than the INR 60 crore Disney Star had paid in the 2018-23 cycle.
Viacom18, a relative newcomer in the cricket broadcasting world through its TV channel Sports18 and digital platform Jio Cinema, is also the holder of TV and digital rights of the Women’s Premier League (WPL) till 2027.
It also has the digital rights of the 2023-27 IPL cycle, as well as the Australia, South Africa and United Kingdom broadcast rights. (IANS)
