Mann Ki Baat has reached 100 crore listeners: IIM survey

New Delhi, Nov 17: IIM Rohtak on Friday said that it has conducted a survey in collaboration with Ministry of Information and Broadcasting, and found that Mann Ki Baat, the monthly programme of Prime Minister Narendra Modi, has reached 100 crore listeners across the country.
“Nearly ninety six percent of the population is aware of PM Modi’s monthly radio programme Mann Ki Baat. The programme has reached 100 crore people who are aware and have listened to the programme at least once,” these statistics were revealed in an study commissioned by Prasar Bharati and conducted by Indian Institute of Management, Rohtak.
The study was released during institutions 15th Foundation Day celebration, which found that that 23 crore people tune in to the programme regularly while another 41 crore constitute an occasional audience that has the scope of being converted into a regular audience.
The study has tried to gauge the impact Mann Ki Baat has had on the population over the 99 editions so far. It states that a majority of listeners have become aware of governments working and 73 per cent are optimistic and feel the country is going to progress.
At least 58 per cent of listeners have responded saying their living conditions have improved while a similar number (59 per cent) have reported increased trust in government.
Meanwhile, Prof Dheeraj Sharma, Director, IIM Rohtak said that the institute also advises important organizations such as Army Management Studies Board, Central Armed Police Forces, and Ministries of Agriculture and Commerce on critical projects linked to expectancy mapping of young new generation officers, training needs analysis and crop residual management respectively. (IANS)