‘PVR INOX, Miraj favouring Dunki, won’t release Salaar in their south halls’

The makers of Salaar: Part 1 – Ceasefire on Wednesday said they won’t screen their film in PVR INOX and Miraj Cinemas theatres in the south because the multiplex chains are favouring Shah Rukh Khan’s Dunki over the Prabhas-starrer. Dunki, presented by JIO Studios, Red Chillies Entertainment and Rajkumar Hirani Films, will hit the screens on Thursday, a day before Hombale Films’ Salaar.
While PVR INOX was unavailable for comment, Miraj Cinemas declined to comment on the matter right now.
A spokesperson for Hombale Films said PVR INOX and Miraj Cinemas had promised the banner that both Salaar and Dunki would get “equal showcasing”, a promise they are not honouring. “Because of unfair showcasing to Salaar, we will not be releasing in PVR INOX, MIRAJ in southern states. We have been discussing it with them for the last two days. “They have opened all shows/screens for Dunki alone which was against what they had agreed. They had agreed that they would give equal showcasing when discussed but now they are not doing so,” the spokesperson for the production house said in a statement. (PTI)