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State’s home-grown gin hits markets in Assam

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SHILLONG, April 12: After making great strides in Meghalaya, the Cherrapunji Eastern Craft gin has now been launched in the neighbouring state of Assam.
Born in Cherrapunji, their offering is the eastern region’s only craft gin, which is made with purified rainwater and native botanicals.
A brainchild of their master distiller and a Dutch counterpart, this gin is a fusion of 12 native botanicals from the Northeast. Cherrapunji eastern craft gin is a designer gin with citrus forward notes, a creamily smooth juniper base, and a hint of smoke.
“We wanted to make a gin which is unique to our place but designed for a global palate. We source and process these rare botanical ourselves as there is no existing supply chain. These botanical have never made its way into a gin and that’s what makes us very unique,” revealed CEO-cum-Founder Mayukh Hazarika.
From ingredients such as GI-tagged Kaji Nemu from Assam, GI-tagged Khasi Mandarin from Meghalaya, smoked tea from Manipur, cardamom from Sikkim, and juniper from the eastern Himalayas, Cherrapunji gin is truly a product of the rich terroir of the North East.
The bottle, which is made from military-grade stainless steel, is illustrated with the coloured life of Cherrapunji — a mandarin picker, a colonial-era Bedford bus, a red panda, bamboo forests, monoliths, etc., are all a part of it.
These elements have been illustrated beautifully by Portland-based designer, Reshidev RK.

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