World Food India 2024 event ends
SHILLONG, Sep 22: The Meghalaya Pavilion, featuring the launch of Meghalaya Collectives at ‘World Food India 2024’ emerged as a major highlight of the mega food event attracting significant interest from leading food processing investors.
The event concluded on Sunday after four days of exploring potentialities, fostering innovation, and building collaboration in the food sector, at the Pragati Maidan, New Delhi.
During the four days, the Meghalaya Pavilion witnessed fruitful meetings with renowned companies, exploring potential collaborations like ZEPTO, an online grocery delivery service that offers quick commerce, Big Basket, an online grocery store that delivers a wide range of products to customers in India, Lulu Group International, Emirati-based multinational conglomerate company that operates a chain of hypermarkets and retail companies, PepsiCo, an American multinational food, snack, and beverage corporation headquartered in New York, Patanjali Food, an Indian multinational Fast-moving consumer goods company specialised in the food industry, Mother Dairy, statutory body under the ownership of the Ministry of Fisheries, Animal Husbandry and Dairying, Government of India, and National Cooperative Organics Limited (NCOL). These interactions underscored the interest in Meghalaya’s food processing sector and market linkage for fresh and processed products from entrepreneurs and cooperatives of Meghalaya, under Meghalaya Collectives.
Representatives from various states and countries visited the Meghalaya Pavilion, recognising the state’s growth potential in the food sector business.
Dignitaries who visited the Meghalaya Pavilion included Union Minister of Food Processing Industries, Chirag Paswan, and Secretary, Ministry of Cooperation, Dr Ashish Kumar Bhutani — who appreciated the Meghalaya Collective initiative in particular.
Founder of Mewan Food Processing, Reena Nongrum, while sharing her experience, said, “I am here today at the World Food India event in Delhi, and it’s all thanks to the training I received from NABARD. This is my second time visiting Delhi; the first time was for the Saras Mela, and now, I am here for World Food India, thanks to the support of the Directorate of Food Processing. As a fellow mother, I want to send this message to all other mothers: We must work together to stand on our own two feet. Our state of Meghalaya is rich in natural resources, with an abundance of fruits, turmeric, and much more. By making use of these resources, our farmers will never face setbacks’.
Founder and an entrepreneur of ‘Naki’, Dawhoi Dhar, said, “I founded Naki to share Meghalaya’s essence and flavours with the world. This event has been incredibly helpful, connecting us with foreign customers, potential investors, and stakeholders. I gained insightful knowledge on branding, packaging, supply chain management, and how big companies operate.”
Dhar expressed gratitude to the Meghalaya’s Directorate of Food Processing for the opportunity.
Owner and entrepreneur, Nongrep, Namshrang Ruddiee Diengdoh, also shared: “This B2B exhibition has generated leads from various countries and states. We got the chance to have interacted with potential investors from Belarus, Poland, Russia, Turkey, Japan, and other European countries. We’re deeply grateful to the state government for this platform to showcase and market our local products, supporting Meghalaya’s farmers.”
The Meghalaya Collectives, an initiative of the Meghalaya government, showcased 20 exclusive brands and value added products made from renowned Lakadong Turmeric, Khasi Mandarin, Kew Pineapple, local ginger, cashew nuts, and many other indigenous produce, while also promoting farmer-producer organisations, rural entrepreneurship, and sustainable agriculture practices. This approach aimed to enhance farmers’ income, improve agricultural productivity, and promote Meghalaya’s organic products.