After appointing former Indian cricket team captain Sourav Ganguly as the Brand Ambassador to promote state tourism, now the Tripura government will organise a series of ‘Tourism Promo Fest’ during which renowned artistes and celebrities, including singer Shreya Ghoshal, will perform.
Tripura Tourism Minister Sushanta Chowdhury said the fest would be organised in four different places in the state between December 3 and 14.
Ghoshal, the first Indian artiste named Equal Global Ambassador for audio streaming portal Spotify, and other renowned singers will perform at the fest in Agartala on December 14.
Ghoshal, who won a National Award for her work in the 2002 film Devdas, also has been featured five times in the Forbes list of the top 100 celebrities from the country.
The Minister said that Chief Minister Manik Saha would inaugurate the fest at Narkel Kunja island on Dumboor Lake on December 3.
During the event, traditions, art and culture, lifestyle and heritage of the state’s 19 tribes would be displayed in the four places of four different districts, the Minister said, adding that musical concerts and various competitions would also be organised.
The places include Neermahal Water Palace in the Sepahijala district and the picturesque Jampui Hills in the North Tripura district.
Nearly 40 top tourist operators from across the country have been invited to take part in the festival, the Minister told the media.
Tripura Chief Minister earlier said that over 5.45 lakh tourists, including 75,000 foreigners, visited the state last year, while the state government has undertaken ambitious projects to develop all the tourism spots in the state.
Chief Minister Saha further said that the state government has obtained a loan of Rs 180 crore from the Asian Development Bank (ADB) for developing the state’s tourism infrastructure. (IANS)
