Saturday, July 19, 2025
spot_img

IOC finds Olympic sponsor in China through 2032 to replace Panasonic of Japan

Date:

Share post:

spot_imgspot_img

BEIJING, Feb 20: The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan.
TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and appliances, the IOC said on Thursday.
The value in cash and operational services was not detailed.
Panasonic’s four-decade partnership ended after the Paris Summer Games last year. It had been a founding member of the global Olympic partner program, known as TOP, in 1985.
Japanese firms Toyota and Bridgestone also left the Olympic program last year by not renewing, three years after the Tokyo Olympics was held one year later than scheduled and in a strict lockdown because of the COVID-19 pandemic.
They made up one-fifth of a slate of 15 TOP sponsors who paid a total of more than USD 2 billion in cash and services to the IOC in the last four-year Olympic cycle.The IOC said its deal with TCL was formalised at the Olympic venue in Beijing that was known as the Water Cube at the 2008 Summer Games and the Ice Cube at the 2022 Winter Games.
TCL will support the IOC exploring using AI and also supply equipment ranging from “digital displays at the Olympic and Paralympic Games to household appliances in the Olympic Village,” the Olympic body said.
“At the Olympic and Paralympic Games, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors and TCL RayNeo smart glasses,” the IOC said in a statement. (PTI)

spot_imgspot_img

Related articles

US blacklists TRF; China pushes for anti-terror efforts

BEIJING, July 18: China, on Friday, responded cautiously to the United States’ designation of The Resistance Front (TRF)...

Violence in Bangladesh: five dead, 160 arrested, curfew tightened

DHAKA, July 18: Over 160 people were arrested and curfew extended in Gopalganj, the home town of Bangladesh...

Brazil’s ex-Prez Bolsonaro fitted with ankle monitor

Sao Paulo, July 18: Brazil’s former President Jair Bolsonaro has been ordered to wear an ankle monitor, a...

Christian leaders visit Gaza post Israeli strike on church

Deir al-Balah, July 18: Top church leaders visited Gaza on Friday after the Holy Family Catholic Church was...