By Our Reporter
SHILLONG, Sep 2: The Meghalaya government’s investment in festivals and cultural events during 2024 brought in a substantial return of Rs 133.42 crore against an expenditure of Rs 23.50 crore, Tourism Minister Paul Lyngdoh said on Tuesday after unveiling the state’s Autumn Calendar 2025.
He stated that the government supported a series of events last year, including the Me’Gong Festival, the Shillong Cherry Blossom Festival, and the Shillong Literary Festival.
He explained that the combined outlay of Rs 23.50 crore generated an impressive return, underlining the role of tourism in driving local revenues.
Lyngdoh pointed out that the Shillong Cherry Blossom Festival alone delivered strong results in 2024. An investment of Rs 5 crore by the government resulted in an economic stimulus of Rs 59.98 crore.
He added that the tentative budget for the 2025 edition has been fixed at Rs 4 crore.
Providing details of this year’s plan, Lyngdoh said that the festival would be hosted at the JN Stadium in Shillong on November 14 and 15.
The approach road to Polo Ground will be pedestrianised for the duration of the festival, with stalls and displays lining the stretch to create a walk-in experience for visitors.
He said the intention is to provide a different atmosphere compared to past editions and to enhance the overall visitor experience.
The announcement formed part of the broader Autumn Calendar 2025, which highlights the state’s major upcoming cultural and tourism events aimed at consolidating Meghalaya’s reputation as a festival destination.
Lyngdoh further said that this year’s festival season has been structured under the Autumn Calendar 2025 as part of continued efforts to elevate tourism as a major sector.
The Autumn Calendar includes the Mega Kayak Festival from October 14 to 18, the Seventh Hour 4×4 Off-Road Challenge from October 23 to 25, the Shillong Cherry Blossom Festival on November 14 and 15, the Shillong Literary Festival from November 20 to 22, the Me’Gong Festival on November 28 and 29, and the Winter Tales festival from December 11 to 13.
Lyngdoh said the government views these festivals as strategic investments that generate significant economic benefits. He added that local artists have gained from initiatives such as the Chief Minister’s Youth Mentorship Programme, which has already provided a platform to over 7,000 performers, some of whom are now preparing for shows in Singapore.
The minister highlighted long-term infrastructure plans, including two five-star hotels coming up in Umiam and two in Sohra. Other projects include a rain museum in Mawsynram and the Mawmluh experiential cave, aimed at diversifying tourist experiences. Lyngdoh pointed out that Sohra has more than 500 homestays that are directly supporting local families.
He emphasised that festivals should not be seen as expenses but as investments that attract visitors, boost the local economy, and create resources to support other essential sectors.