DS Group expands hospitality portfolio in NE

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GUWAHATI, Dec.9Dharampal Satyapal Group (DS Group), an FMCG conglomerate and multi-business corporation, has announced strategic expansion of its hospitality portfolio in the Northeast with significant developments at its existing property – Radisson Blu Guwahati.

This move introduces the largest pillar-less convention centre in the Northeast, alongside 85 additional rooms, bringing the property’s total room inventory to 280.

The new purpose-built convention centre boasts a 25,000 square feet area, which includes a 15000 square feet pillar-less hall having a capacity for 1500 guests, effectively positioning Radisson Blu Guwahati as the region’s largest integrated convention and stay facility.

The convention is expected to enhance the region’s capacity for large-scale, multi-day conferences and events with integrated accommodation.

Official sources said the strategic expansion aligns with DS Group’s hospitality growth strategy, targeting high-growth markets with untapped potential. Guwahati was selected owing to its emergence as a key economic and administrative hub in Northeast India.

Speaking to media persons here on Tuesday, Nathan Andrews, Business Head, Hospitality, DS Group said, “DS Group’s expansion aims to reposition Radisson Blu, Guwahati, as a preferred destination for business and leisure events, leveraging the city’s evolution as a gateway to the Northeast. By focusing on personalised service, authentic local experiences and a tranquil ambiance, the property can seamlessly integrate its unique cultural ethos, continuing to serve diverse travellers while attracting a new segment of business, policy and cultural events.”

The additional rooms are expected to be operational by the end of 2026, further enhancing the property’s ability to host large-scale, multi-day events with seamless guest experience.

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