New Delhi, Feb 22: The Confederation of All India Traders (CAIT) Secretary General Praveen Khandelwal said on Sunday that the upcoming Holi festival is expected to generate business exceeding Rs 80,000 crore across India this year, reflecting a growth of nearly 25 per cent compared to last year’s estimated Rs 60,000 crore.
He noted that due to the appeal of Prime Minister Narendra Modi to promote “Vocal for Local”, India-made products are dominating the markets this Holi.
Herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel and various festive items manufactured in India are witnessing strong demand, whereas Chinese goods have significantly declined in the market since 2021.
“Along with Holi-specific items, markets are witnessing high demand for sweets, dry fruits, gift items, flowers, fruits, clothing, furnishing fabrics, groceries, FMCG products and consumer durables. White T-shirts, kurta-pyjamas and salwar suits for playing Holi, along with “Happy Holi” printed T-shirts, are also seeing brisk sales.”
According to CAIT estimates, festive trade in Delhi alone is expected to cross Rs 15,000 crore. Markets across the city are capturing heavy footfall as shops display colourful gulal, innovative pichkaris, gujiya garlands and festive gift packs.
“Sweet shops are also experiencing a major surge in demand for traditional Holi delicacies,” CAIT said. (IANS)
