By Our Reporter
SHILLONG, May 28: An initiative in Meghalaya is working to reform menstrual hygiene by combining health, environmental sustainability, and rural self-reliance. Launched by the Shubham Charitable and Welfare Association, the “SHE RISE – Zero Waste Period Mission” aims to reach one million women and make Meghalaya India’s first zero-waste period state by 2030.
The mission began in 2020 following the “Operation Clean-Up” campaign, where volunteers observed large quantities of plastic sanitary pads polluting local water bodies. To address both health and environmental concerns, the mission introduced “Fresh Pad” and “Fresh Panty”—BIS-certified, anti-bacterial, and reusable products designed to last up to five years.
Beyond health, the initiative focuses on economic empowerment for rural women through a “Zero Risk Business Model.” In collaboration with the Meghalaya State Rural Livelihoods Society (MSRLS), free start-up kits were distributed to 118 Community Level Federations (CLFs) across the state. This has allowed women to engage in the production and sale of these products, creating sustainable livelihoods while reducing household expenditure on disposable pads.
The campaign has reached remote areas including Mairang, Jirang, Nongstoin, Tura, and Williamnagar. Backed by the state government and Chief Minister Conrad K Sangma, the mission is also working to eliminate the stigma surrounding menstruation through community outreach and open conversation.
Under its Vision 2030, “SHE RISE” plans to scale its impact across the state, establishing a model for environmental sustainability and community empowerment that organizers hope to see replicated nationally.
