Exhibitors and cinema chains, including PVR INOX and Cinepolis India, have added more shows of filmmaker Imtiaz Ali’s latest directorial venture Main Vaapas Aaunga across theatres in its second week following strong audience response.
The film, a Partition-era romantic drama that unfolds across two timelines and generations, released in cinemas across the country on June 12. It stars Diljit Dosanjh, Naseeruddin Shah, Sharvari and Vedang Raina in the lead roles.
According to the makers, more shows are being screened across several markets to cater to growing demand despite the arrival of multiple new releases this weekend.
The film’s distributors and exhibitors said the response to the movie has strengthened considerably over the past week.
Gautam Dutta, CEO-Revenue & Operations, PVR INOX Limited, said the film’s performance reflected sustained audience interest.
“What we’re tracking closely with ‘Main Vaapas Aaunga’ is the shape of its trajectory, not just the topline box office number. The film has grown steadily through the week, which is exactly the kind of trend exhibitors like to see, as it reflects genuine and sustained audience interest rather than a front-loaded opening. (PTI)
