London: Pop singer Madonna and Jay Z will create their own video channels on YouTube as part of a new business venture to expand the website.
According to contactmusic.com, bosses at the video-sharing site have spent over $100 million amogst dozens of producers to create fresh new content and as part of the deal, both singers have signed up to lend their support.
Other participants include actors Ashton Kutcher, Rainn Wilson, actresses Sofia Vergara, Amy Poehler, former basketball star Shaquille O’Neal and skateboarding legend Tony Hawk.
If reports are to be believed, Madonna will partner with the dance channel DanceOn for the fresh content and music mogul Jay Z will produce content related to his Life + Times website. (IANS)