Los Angeles: Singer Taylor Swift’s CoverGirl cosmetics ad has been pulled out following complaints of excessive photoshopping.
Procter & Gamble (P&G) pulled out the ad after National Advertising Division (NAD) of the Council of Better Business Bureaus called it out for excessive photoshopping, reported Aceshowbiz.
Before the ad for CoverGirl NatureLuxe Mousse Mascara was pulled off, the NAD requested substantiation from P&G for the claims that the product produced “2X more volume” and was “20 per cent lighter” than the most-expensive mascara.
It also looked into whether the ad “conveyed the implied messages” that consumers would get lashes like those depicted in the ad “without post-production enhancement.”
“Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question. The NAD has deemed our intervention as accurate and proper.”
“We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products’ benefits,” said a P&G spokeswoman in an e-mail statement. Swift, 22, has yet to comment on the matter. (PTI)
