TURA: Chief Minister Conrad K. Sangma on Friday visited Perastill R. Marak, who was recently conferred with the ‘Entrepreneur of the Month’ award at a function in Shillong.
Marak is into manufacturing of value added products like chips, juice and cookies made out of locally available fruits like jackfruit, banana and tapioca.
Through the ‘Entrepreneur of the Month’ initiative, the chief minister will promote local entrepreneurs to upscale their business venture with active support and collaboration with the Meghalaya Institute of Entrepreneurship (MIE).
The Chief Minister has conceptualised an innovative social media and branding strategy to promote local entrepreneur and their products wherein he acts as an ambassador to position their products in the market.
Perastill, who is the first awardee of this innovative programme, will have his video story put up on social media platforms soon that will showcase the chief minister’s visit to his manufacturing unit and appeal from his side and the serious intention of the government to brand, package and position the products in the market.
Sangma said that the government would create a platform for all the unique products of Meghalaya, which will be available for purchase through online and offline platform.
“We are starting this initiative to connect our entrepreneurs to the global market. I am of the view that marketing and awareness of our value added products will not only boost the image of the State but will unleash the potential of our products, which will enable sustainable livelihood opportunities,” he added.
Under entrepreneurship promotion programme, apart from promoting existing entrepreneurs the government will embark on a special initiative to identify talents and horn their skills by promoting startups, business development and marketing strategy.
This is the first of its kind unique programme conceptualised by the government, where the chief minister himself promotes an entrepreneur by telling their stories in the social media platform.
