At a time when the demand for high-end, premium laptops is witnessing a surge in the country as business and creative professionals stay home, Apple which has gained substantial ground with its Mac laptops is set to witness a keen interest for the newly-launched MacBook Air, according to industry watchers.
The Mac laptops today have become integral to people working and learning from home, providing entertainment and staying connected with loved ones.
According to industry experts, the customer response to the new MacBook Air with Magic Keyboard has been extremely strong in the country as new consumers have shown keen interest in the premium offering.
“The big contributing factors are super fan following and impeccable loyalty towards Apple Mac laptops. People into gaming, creative designing, video editing and other content creators like in the field of social media are hooked to Mac laptops and MacBook Air with Magic Keyboard is a fantastic choice for them,” Jaipal Singh, Associate Research Manager, Client Devices, IDC India, told IANS.
The new 13-inch MacBook Air starts from Rs 92,990 in India and offers faster performance with 10th-generation Intel Core processors and Intel Iris Plus Graphics, twice the storage capacity, 13-inch Retina display with True Tone technology, Touch ID, Force Touch trackpad and nearly an all-day battery life.
According to Singh, Apple has done well in the Mac segment and the Indian users are looking forward to upgrading to the new device for one big reason: Magic Keyword.
The new back-lit Magic Keyboard uses a refined scissor mechanism that locks into the keycap at the top of travel to mitigate wobble and provide a stable key feel. The keys sit visibly higher and also feel more substantial.
An Apple-designed rubber dome sits underneath the keycap and delivers a responsive and satisfying key press by preserving more potential energy than in previous designs.
All this ensures a never-seen-before comfortable and quiet typing experience. (IANS)
