New Delhi, April 3: As tribes are among the disadvantaged sections of the society, a quiz has been started by the Centre at promoting and preserving their craft, culture and lifestyle to improve their income. Tribes constitute over 8 per cent of our population.
Started by Ministry of Tribal Affairs, the innovative contest called “Be A Friend of Tribes India”, has the sole objective of promoting the wide range of tribal handicrafts which include hand-woven cotton, silk fabrics, wool, metal craft, terracotta, bead-work — all of whom need to be preserved and promoted. Through the innovative contest, awareness about tribal heritage, arts, crafts can be enhanced among the general public.
With more knowledge and awareness about tribal heritage, it is hoped that citizens will also contribute to overall tribal empowerment by purchasing more tribal products. “Characterised by natural simplicity, the tribal creations have a timeless appeal,” said the Ministry, adding the quiz is a way of promotion of tribal products so as to improve the income and livelihoods of these people, while preserving their way of life and traditions.
Tribal Cooperative Marketing Development Federation Ltd (TRIFED), as the nodal agency under the Ministry of Tribal Affairs, launched the “Be A Friend of Tribes India” quiz on Friday. The competition will be on till May 14 this year and 50 winners of this quiz will be awarded a Tribes India Gift Voucher. The TRIFED has also put in place several initiatives to familiarise people with the rich and diverse craft, culture of the tribal communities across the country and to help the tribal population in the area of marketing development of their rich products. (IANS)
