Leading cinema chain PVR INOX Ltd on Saturday announced a new initiative “PVR INOX Passport”, a first of its kind movie subscription pass aimed at “irrigating the film industry” and motivating the consumers to frequently visit theatres.
As per the monthly subscription pass, which will be available from October 16, cinema goers will be able to watch up to 10 movies per month for just Rs 699.
The offer will be applicable from Monday to Thursday, and excludes premium offerings like IMAX, Gold, LUXE and Director’s Cut.
Gautam Dutta, co-CEO of PVR INOX Ltd, said the company has been engaging with the customer base to know more about their movie watching habits.
“There is a sentiment, the consumers are saying that we love the movie experience and we love to come out to a cinema. But we can’t get it all. We keep slotting what are the event films and what are the movies that can be consumed on TV, iPad and mobile.
PVR INOX first addressed the consumers’ concern regarding the food and beverages, slashing their prices by 40 per cent recently.
The film exhibitor also introduced food combos starting from Rs 99 from Monday to Thursday between 9 am and 6 pm, while on weekends it offered bottomless popcorn with “unlimited refills”. (PTI)
