SHILLONG, July 4: The Inter-Media Publicity Coordination Committee (IMPCC) Meeting has resolved to strengthen coordination among government departments, media units and public sector organisations to enhance public awareness of government schemes, services and developmental initiatives.
Convened by the Press Information Bureau (PIB), Shillong and hosted by Akashvani Shillong, the meeting brought together representatives from Akashvani Shillong, Doordarshan Kendra Shillong, the Directorate of Information and Public Relations (DIPR), Census Department, India Meteorological Department (IMD), Telecom Department, North East Centre for Technology Application and Reach (NECTAR), National Institute of Fashion Technology (NIFT) Shillong, North Eastern Institute of Ayurveda & Homoeopathy (NEIAH), North Eastern Service, Soil & Water Conservation Department, Spices Board, Central Bureau of Communication (CBC) Shillong and other stakeholder organisations.
During the programme, Akashvani Shillong officials welcomed the participants and emphasised the importance of coordinated communication in enhancing public awareness of government programmes.
During the meeting, participating organisations shared updates on their activities, outreach initiatives and communication challenges, particularly in reaching citizens in remote and rural areas.
Whilst the Census Department briefed members on preparations for the forthcoming Census exercise, the NIFT Shillong highlighted upcoming programmes, including student-oriented workshops and National Handloom Day celebrations.
Similarly, Doordarshan Kendra Shillong representatives outlined the broadcaster’s news, current affairs and special programming initiatives, including its growing digital and social media presence.
The meeting also discussed innovative outreach initiatives such as Doordarshan’s ‘Creators Corner’ programme, which seeks to engage local content creators in producing developmental content for wider dissemination.
The India Meteorological Department (IMD), on the other hand, showcased its weather forecasting services, warning systems and public information platforms, and stressed the need for greater awareness of weather advisories and early warning systems through social media.
Meanwhile, NECTAR highlighted its technology-driven initiatives supporting sustainable development and livelihoods across the Northeast and emphasised the importance of effective communication to enhance public awareness of developmental interventions.
The Soil & Water Conservation department shared updates on watershed development, post-harvest and other farmer-centric schemes, while representatives from the Telecom Department briefed participants on connectivity initiatives and awareness campaigns under the Sanchar Saathi platform aimed at promoting safe and secure telecom services.
During the event, participants also discussed challenges in disseminating information in rural areas and advocated the need for greater collaboration among departments and media units.
