Thursday, April 3, 2025

All India Radio to go TV-like for election coverage

Date:

Share post:

New Delhi: With general elections just a few months away, All India Radio (AIR) is making plans to give out election-related news, results, analyses and comments, and even tweets, to compete with TV news channels.
AIR’s first attempt at directly linking four regional stations for live phone-ins during the assembly election results Dec 8 proved a huge hit. Now it is gearing up to replicate the success on a bigger scale for the 2014 Lok Sabha elections, AIR director general (news) Archana Dutta stated.
On Dec 8, when election results were pouring in from Chhattisgarh, Rajasthan, Madhya Pradesh and Delhi, AIR’s News Services Division, for the first time, linked its units in the four state capitals to provide listeners with direct results and comments from the ground.
“Delhi connected with the other three regional news units (RNUs) at Jaipur, Raipur and Bhopal for the election results. We had live phone-in comments from experts, election analyses, results and leads were announced right from the counting centres,” Dutta told IANS in an interview.
“It was similar to what TV news channels do with four to six commentators or correspondents linked together for a single live programme,” Dutta added.
AIR correspondents relayed poll results from counting centres to the regional units as well as reactions of political leaders and common people. “This was an experiment, which proved to be a success. Our broadcast engineers had planned out the entire exercise,” Dutta said.
Ahead of the general elections, AIR would start holding meetings and workshops in 2014 with engineers and regional units to ensure it all goes smoothly, she said.
“For the Dec 8 results, we held many meetings, including at the local level, for linking the four units. For the general elections coverage, we will hold many workshops,” the official said.
AIR’s news coverage has also slowly undergone a change.
With tweets becoming part of the official reaction of political leaders, the state-run broadcaster has adapted to the changing times and incorporates tweet posts of leaders.
AIR incorporated Arvind Kejriwal’s tweet on hike in CNG prices in its news item while the Aam Aadmi Party leader was still Delhi’s chief minister-designate.
“Tweets are very much part of news. I was asked by the news desk if we should carry the tweet of Kejriwal. I said, yes we must,” said Dutta. (IANS)

Related articles

Trump unveils tariffs

Washington, April 2: President Donald Trump announced plans for sweeping tariffs Wednesday, saying "our country has been looted,...

SC quashes HC order against The Shillong Times

NEW DELHI, April 2: The Supreme Court of India has quashed a contempt proceeding against The Shillong Times...

Kharlukhi raps Biren for remarks on PA Sangma

SHILLONG, April 2: Former NPP state president and Rajya Sabha MP WR Kharlukhi on Wednesday criticised former Manipur...

New snakehead species of fish found in Chokpot

SHILLONG, March 2: Meghalaya has once again gained recognition in the scientific community with the discovery of a...