Guwahati: Facebook’s nationwide ‘Boost Your Business’ programme was launched Guwahati on Thursday by Assam chief minister, Sarbanand Sonowal in view of the city’s potential to become the country’s economic gateway to South East Asia.
In Assam, Facebook’s ‘Boost Your Business’ in partnership with the Assam Government will equip local entrepreneurs with resources to grow their business online. The programme is focused on providing entrepreneurs with new digital resources, insights and stimulus to build and grow their businesses online.
Designed to provide a boost to women entrepreneurs in the state who have traditionally had a leading role in social and commercial enterprise in the state, the day’s event featured a panel discussion with women sharing their experiences with running businesses.
A workshop also introduced local artisans, micro, small and medium business owners to the right online tools and information to help them grow their business online.
“The priority of this government is to work towards a better Assam and programmes like ‘Skill India’, ‘Make in India’ and ‘Start up India’ will be fast tracked to empower youth and entrepreneurs. Here, Facebook’s ‘Boost Your Business’ campaign will complement our programmes and provide Assam’s entrepreneurs, artisans and craftsmen with global visibility which will ultimately help them to grow their business” Sarbananda Sonowal said on the occasion.
Ritesh Mehta, Head of Programs for Facebook India, said “Small businesses are critical to economic growth and employment. Facebook is invested in helping these small businesses connect with their customers at scale and grow their businesses and locally and globally.
We believe our ‘Boost Your Business’ program will empower local businesses by providing training and resources to build up a digital presence, reach new customers and grow their businesses beyond what the traditional offline economies will allow for.”
India is a priority country for Facebook and the ‘Boost Your Business’ program is a part of company’s continued investment in Indian small businesses, developers and the over 180 million Indians who use Facebook monthly. Facebook also has an array of options to support micro, small and medium business owners to create and leverage their presence online.
Highlights of the ‘Boost Your Business’ program
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Designed to equip small and medium businesses with the knowledge, skill and technology to stay innovative and increase market across globally
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Since 2015, the nationwide program has visited 21 cities across 9 states in India (Uttar Pradesh, Karnataka, Telangana, Punjab, Rajasthan and Maharasthra, Madhya Pradesh and Gujarat)
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Provided skills training to over 20,000 small business and self-help groups including 5,000
