GUWAHATI: Tata Motors is eyeing to sustain its dominant market share for its commercial vehicles in the current fiscal riding on better road connectivity and a higher demand across segments, particularly pick-ups.
As it is, the automobile major currently enjoys a higher market share for commercial vehicles in the Northeast than in the country, the company revealed here on Thursday.
“Tata Motors’ market share for commercial vehicles in India stands at 45.1%. In the Northeast, we have a dominant commercial vehicle market share of 57%, with major growth coming from the pick-up segment,” Girish Wagh, president (commercial vehicle business unit) told reporters here on Thursday.
At present, the company enjoys a 30% market share in the small commercial vehicles (SCV) and pickups segment in the Northeast.
“Tata Motors is a leading player in the SCV cargo and pickups segment. This segment witnessed a growth volume of 113% over the last year against total industry volume (TIV) growth of 51%. The launch of the XL series in Mega, the Ace and the Zip range bolstered the growth,” Wagh said.
The company clocked a year-on-year sales volume growth of 23% in 2017-18 and sold 21278 units in the Northeast.
The total industrial volume of Tata Motors in the Northeast has posted a year-on-year growth of 26% at 37680 units in FY17.
“In the Northeast, Tata Motors maintained a market share of 65% in the medium and heavy commercial segment in the last fiscal while the market share in the intermediate light commercial vehicles stood at 75 per cent. In the bus segment too, the company witnessed an overwhelming response to the newly launched Magic Express bus for schools,” he said.
In just six months post the inauguration, Tata Motors successfully sold over 1000 units of Magic Express buses in the Northeast.
In the passenger transportation segment, Tata Motors sold the highest number of Ultra Buses in Assam. Currently, more than 2000 Ultra-Buses are plying in the region.
Tata Motors has a strong network presence in the Northeast with 89 touch points.
“The plan for the current financial year is to increase sales and service network further by adding channel partners,” Wagh said.