Friday, July 11, 2025
spot_img

Mother of all campaigns

Date:

Share post:

spot_imgspot_img

After the election campaign the state is witnessing another big campaign for the Measles-Rubella vaccination that will start on Monday. The state government has gone all out to allay fears and superstitions. A senior official said it is an Herculean task as the government is looking to vaccinate 13 lakh children.
Innovative campaigns, both by the government and private entities, public meets, workshops for the media and religious leaders, stand-up comedy and rallies in all districts are some of the initiatives taken before the big day.
The East Khasi Hills district health society has developed Motivational Video Clips as part of the promotional activities.
Facebook, WhatsApp, television and radio stations and local cable news — all media tools have been employed in this “mother of all campaigns”.
The health minister too played an important role in the campaigning by appealing to parents to take their children for vaccination against the deadly diseases.
Students in many schools are also doing their part in spreading awareness, especially in rural area. Children of Dobaki Playschool in Tura recently made pictorial representation depicting the importance of the vaccine.
Their posters have been appreciated.
The government had organised regular seminars and workshops, awareness programmes and meets, involving all stakeholders, in the run-up to the launch of the campaign.

spot_imgspot_img

Related articles

22 Maoists, including eight females, surrender in Chhattisgarh

Raipur, July 11: In a significant development in Chhattisgarh's Narayanpur district, 22 Maoists laid down their arms on...

BJP looting land, forest, water: Rahul Gandhi at ‘save Constitution’ rally in Odisha

Bhubaneswar, July 11: Congress leader Rahul Gandhi on Friday targeted the BJP, alleging that the ruling party has...

Centre plans Rs 1,345 crore subsidy scheme to boost production of Rare Earth magnets

New Delhi, July 11: The Indian government has drawn up a scheme to offer subsidies to the tune...

We missed no targets in Pak, not even a glass pane broken in India: NSA Doval on Op Sindoor

New Delhi, July 11: National Security Advisor (NSA) Ajit Doval on Friday addressed the convocation ceremony at IIT...