Thursday, December 12, 2024
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State govt to hold event to promote indigenous food

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SHILLONG: The city will host a North East Food Show to depict the rich and indigenous delicacies of the Northeastern region in December.
The show will be organised by the state government and Inter Ads, New Delhi, with the support of Salon International de l’alimentation (SIAL), Paris, at NEHU campus from December 4 to 6.
This will be a first-of-its-kind event for SIAL in the North East as the state seeks to emerge as a food-processing hub for the entire region as well as other south-east Asian countries.
Speaking to media persons after the meeting of the Advisory Council on Wednesday with regard to the event, Adeline Vancauwelaert, Director of SIAL, Paris and India said that Meghalaya has a huge potential in indigenous food.
Informing that the show would talk about fast-food processing and hospitality apart from indigenous food, she said it would take Northeastern products before the entire country and the world.
“The focus will be on local products,” she added.
Talking to media persons, Deputy Chief Minister Prestone Tynsong said the event will be a unique opportunity for the people of the state and the North East to reach out to the global community, create an international platform for food business and unlock overseas marketing opportunities for the farmers of the region.
He also informed that another meeting of the council will take place within two months to chalk out strategy for the mega event.
The Director of Inter Ads, RK Chibba, said the event will provide exposure to Meghalaya before the world while maintaining that the state is a hidden treasure, but they have not been able to take advantage of the rich food culture here.

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