Tuesday, May 27, 2025
spot_img

Light, Sound & Action: Let the festivities begin

Date:

Share post:

spot_imgspot_img

With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country’s after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. The brand’s goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with Covid measures in place and a limited capacity audience capacity.
Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fuelled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences.
Catch the gigs and live performances for artists in these venues/cities for the live performances.

spot_imgspot_img

Related articles

Close to the finish line on breakthrough India-US trade deal: Kevin Hassett

New Delhi, May 27: India is nearing the finish line to clinch a breakthrough trade deal with the...

MHA, COCOMI hold talks in Delhi; Meitei body vows to help restore peace in Manipur

New Delhi/Imphal, May 27: The Coordinating Committee on Manipur Integrity (COCOMI), the Meitei community apex body, held a...

Yunus working hand in glove with China to revive B’desh airbase near Siliguri corridor, warn experts

Dhaka/New Delhi, May 27: The re-activation of Lalmonirhat air base, reportedly for Chinese use, by Bangladesh's interim government...

India’s FDI inflows jump 14 per cent to cross $81 billion in 2024–25

New Delhi, May 27: India's FDI inflows increased to $81.04 billion in FY 2024-25, marking a 14 per...