SHILLONG, Aug 17: In a bid to bring together researchers and scholars from around the world, the Indian Institute of Management (IIM) Shillong will host the 2nd edition of its International Marketing Conference (ImarC 2022) over the course of two days from August 24 to 25 in virtual mode.
This year, the theme of the conference is ‘Contemporary Marketing Research: Innovation, Inclusion, and Integration’.
The conference is expected to provide a forum for participants to share knowledge, learn about new developments, and discuss potential marketing problems.
Furthermore, it will assist in understanding the gaps and planning ahead of time to fill the gaps.
There will be discussions about the changing marketing environment and the creation of value.
The conference will be preceded by a two-day virtual pre-conference workshop on August 22 and 23.
The conference will feature many distinguished academicians, researchers, scholars as well as representatives from the industry and start-up firms.
Registration will remain open until the 20thof August 2022.
