Shillong, May 2: Aryan Khan, the son of actor Shah Rukh Khan, just debuted his high-end streetwear line, D’YAVOL X. The collection was quickly sold out, despite some resistance about the expensive jackets and T-shirts of his brand.
On April 30, Aryan introduced the line, and his father SRK was seen aggressively pushing it. Even at the current IPL matches, SRK and Suhana Khan were seen sporting hoodies and t-shirts with X prints. Shah Rukh Khan was also featured in Aryan’s debut advertisement for his company. Now that the firm has sold out of all of its products in one day, SRK has responded.
Aryan Khan announced that it had sold out on his social media page after the collection was released on April 30. “Thank you for the ride. We’re all sold out. Stay tuned for the next one”. Aryan’s post was reposted by Shah Rukh Khan on his Instagram stories. It’s interesting that the brand sold T-shirts for Rs. 24000 and jackets for staggering Rs 2 lakh.
During the IPL, do you recall seeing Shah Rukh Khan sporting a black sweater with a red ‘X’ around his chest? Fans have also seen his son Aryan Khan multiple times sporting a related outfit. It wasn’t until much later that it was revealed the celebrity modelled for his son’s co-owned line of upscale streetwear.
On April 30, the X collection became accessible to consumers, with each jacket costing Rs 2,00,555.