NEW DELHI, June 20: Flipkart Group has widened its lead in India’s e-commerce market and strengthened its dominance in online fashion through Myntra, according to a Bank of America Securities report that points to resilient consumer demand despite intense competition across the internet sector.
The brokerage, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion.The findings suggest that competitive pressures in India’s online retail market have yet to dent Flipkart’s market position, even as rivals continue to invest heavily to gain share.
BofA said Myntra’s leadership in fashion appears to be deepening, aided by relatively limited competition in premium fashion and beauty categories.
The report comes amid signs of improving consumer sentiment following a decline in global commodity prices after the US-Iran peace agreement. (PTI)
