SHILLONG:Zerodha, which is India’s leading technology-driven brokerage firm recently took a momentous step to nurture young minds with Rupee Tales – a set of 5 story books which is an attempt to familiarise children above 7 years to basic financial concepts. It uses storytelling with vibrant illustrations as a medium to convey these concepts.
Each book deals with a specific topic, peppered with lively characters, and vibrant illustrations. The concepts covered include Savings, Banking & Inflation, Taxes, Insurance, and Stock Markets.
The author of Rupee Tales, Karthik Rangappa said that the idea to write Rupee Tales came to him when his 7-year-old daughter kept asking him where he works and what he does.
“I realised it was not easy to explain what the stock market is or, for that matter, basic finance to Meera. During a casual chat at work, we realised there was no material available to familiarise kids to basic finance. Being India’s leading financial services firm, we somehow felt it was our responsibility to change this, and lo and behold, Rupee Tales was born”,” he said.
On the other hand, Prithish Chakraborty, Public Relations, Zerodha said that they are happy to be in Shillong and many people are getting attracted to the firm.
