GUWAHATI: Chinese smartphone brand, Realme is going bullish on offline sales as it plans to hit 150 cities, including Northeast, in the year ahead.
The brand, which was voted as the top emerging smartphone brand in India, said the offline extension would happen in a phased manner.
“Realme will start with ten cities across the country in January 2019, eventually adding 50 cities every quarter. With this, the smartphone brand will establish 20,000 outlets throughout the country. As of today, we are looking to sell about 35 per cent of our products via brick and mortal outlets while the rest would continue to be sold online,” Madhav Sheth, chief executive officer, Realme India, said while addressing the media here on Thursday.
Initially the brand will focus on Guwahati, eventually covering Assam and rest of the North East states by end of March 2019.
“The offline retailers, which will be known as Real Partners, will give a value addition to customer experience. In Guwahati, there will be 75 top partners (multi brand retail outlets) going forward with a target to establish 400 stores across the Northeast region by March 2019,” he said.
The brand has been successfully performing on e-commerce platforms from May 2018.
