Pop-singer Prateek Kuhad, who is riding high after his song ‘Cold/Mess’ featured in Barack Obama’s annual playlist for 2019, on Tuesday revealed why the song is special to him and how it became a turning point in his career.
Speaking to ANI about his globally acclaimed romantic track, the singer said that things have been on a steady climb for him since its release.
“First the record itself made some waves locally, and then the music video gave everything a big jump up,” Kuhad told ANI.
He added that his intense touring session through 2019 and the final entry of the song into the former US President’s playlist further boosted his prospects.
The video of the soulful track, that features Jim Sarbh and Zoya Hussain in the lead, narrates their journey of love, packed with their powerful portrayal of a roller-coaster of emotions.
When asked what lead to the casting of the duo in the video Kuhad said, “Jim and Zoya are both excellent actors and when the filmmakers of the music video – Jugaad Productions – suggested we work with them, I was fully on board.”
Speaking about the recipe that went into creating ‘Cold/Mess’, the 29-year-old independent musician said that the song was born as a result of his personal life experiences and his songwriting craft.
The track that became a massive hit soon after its release was also featured in Former US President Barack Obama’s annual playlist for the year 2019 and was the only creation by an Indian musician. (ANI)
