B-Town: OTT space on fire

The OTT platforms are getting hyperactive: Jio and Disney+Hotstar have become a single entity, Netflix has announced 22 new projects, all with top filmmakers and Amazon Prime has set March 19 as the date for launching what it calls The Next Chapter of the India Story! The OTT platforms arrived in the country in 2016 but the awareness about them took some time to build up. People were happy with their films and television serials. The OTT platforms did not come for free. Their subscription rates were much higher than the local cable or satellite Set Top Box (STB) rates. Besides, all these platforms initially offered mainly international content to our viewers, who had been fed on Hindi content, be it films or TV. (IANS)