Guwahati, Oct 28: After weeks of mystery that gripped the Northeast through the viral “Tomar Naam Ki?” campaign, Black Tiger Cement has finally revealed the name everyone has been waiting for — ‘Dhalai King’, it is a new premium variant, engineered exclusively for Dhalai (RCC)
applications. The reveal came with a bold proclamation that is already resonating across markets — “My Name is King… Dhalai King. Concrete ka Asli King.”
The launch marks a defining moment for Black Tiger Cement, transforming what began as a cryptic,
curiosity-driven teaser into a powerful brand statement of strength and supremacy. The “Tomar Naam Ki?” campaign, which rolled out simultaneously in Assamese, Hindi, and Bengali, became one of the most talked-about marketing movements across the region — with its distinctive question appearing on hoardings, radio jingles, television, and social media.
The line, which simply asked “What’s your name?”, sparked intrigue from Guwahati to Tinsukia as audiences speculated about the brand behind the voice. (Sponsored)
